Publications

Sullivan Walsh Associates has done original research on a number of HR and “people management” topics. The titles currently available are listed at the bottom of this page.

If you would like to receive a PDF copy of an article, please send an email to info@sullivanwalsh.comwith the title of the piece in the subject line. We will forward the document to you.

SWA Articles

  • Employment Branding: Conveying Value Outside – and Inside – Your Company
  • Getting—and Staying—Onboard
  • Internal Career Opportunities: Stirring Up the Talent Pool to Promote Employee—and Company—Development
  • Campus Recruiting Strategies: From Misconceptions to Best Practices
  • Training in a Changing Workplace: Leveraging New Technologies—and Traditional Best Practices—To Promote Effective Learning
  • Creating a Dynamic Corporate University
  • Leadership Development Programs and Practices: A Critical Overview

 Articles (first published in DM News, 2007)

  • Transforming Your Call Center into a Profit Generator
  • Measure Your Call Center as a Profit Generator
  • Treat Sales Agents as Valuable Assets
  • Get Sales Agents to Pull Together
  • Stress Fundamentals in Making Your Call Center Profitable
  • Treat Your Call Center as a Marketing Enterprise