Sullivan Walsh Associates has done original research on a number of HR and "people management" topics. The titles currently available are listed at the bottom of this page.

If you would like to receive a PDF copy of an article, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. with the title of the piece in the subject line. We will forward the document to you.

SWA Articles

  • Employment Branding: Conveying Value Outside – and Inside – Your Company
  • Getting—and Staying—Onboard
  • Internal Career Opportunities: Stirring Up the Talent Pool to Promote Employee—and Company—Development
  • Campus Recruiting Strategies: From Misconceptions to Best Practices
  • Training in a Changing Workplace: Leveraging New Technologies—and Traditional Best Practices—To Promote Effective Learning
  • Creating a Dynamic Corporate University
  • Leadership Development Programs and Practices: A Critical Overview

 Articles (first published in DM News, 2007)

  • Transforming Your Call Center into a Profit Generator
  • Measure Your Call Center as a Profit Generator
  • Treat Sales Agents as Valuable Assets
  • Get Sales Agents to Pull Together
  • Stress Fundamentals in Making Your Call Center Profitable
  • Treat Your Call Center as a Marketing Enterprise