In 1991, Bob Harlan, President of the Green Bay Packers, asked Sibson & Company to conduct an assignment with the bold tagline "Rebuilding the Dynasty." Our approach to the project was simple. Reaching out to legendary figures such as Bill Walsh, Paul Tagliabue, Pete Roselle, Gene Upshaw, Will McDonough, Walter Payton, John Hannah, and Lou Holtz, we sought to identify the keys to success in professional sports. We helped the Packers reorganize their Executive Committee and supported the selection of Ron Wolf as Director of Football Operations. Shortly afterward, the Packers broke out of a long period of drought to become one of the most successful franchises in professional sports.